Buying What We Sell: Vertiv

"There's a reason we sell Vertiv products. It's because we believe in Vertiv products. In this case, because of the deep level of trust in the technology and the organization that backs it up, we're buying what we sell." — Brett Kirby, Product Manager at Power & Tel

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Power & Tel Reduced Data Center Floor Space by 50% Using Vertiv Solutions

Background

As an industry leader in the material management and distribution of product solutions to the worldwide communications marketplace, Power & Tel needed to support its expanding, sales-driven business by building an innovative data center that would reduce needed floor space while bolstering availability.

Critical Needs

Assured availability of critical systems to support an expanding distribution services business required Power & Tel to deploy flexible, compact, energy efficient power and cooling solutions in its new, yet compact data center space.

State-of-the-Art Data Center Facility

In order to achieve the state-of-the-art data center facility that the Power & Tel executive team desired, Kirby turned to a longterm trusted partner and local Vertiv representative, Joe Powell and Associates. For many years, Power & Tel has worked with Vertiv to provide DC power and outside plant solutions to its customers. "We sell a substantial amount of the Vertiv outside plant pedestal enclosures and DC power systems," Kirby said. "We also use Vertiv products internally to meet our own power and cooling needs."

As experts in data center power and cooling infrastructure, Joe Powell and Associates provided the local support that Power & Tel was seeking. "We wanted to work with someone local who we trusted, and who we had worked with in the past," Kirby said. "We don't have local representation from other suppliers of similar quality products.

Joe Powell and Associates engineers made a number of power and cooling distribution recommendations based upon the input from Power & Tel stakeholders. The solution proposed included rack-based Liebert® EXM modular UPS units, Liebert® CRV in-row cooling units, Vertiv™ VR racks, and the Liebert® MBX power distribution busway system.

"The solution that was proposed addressed our request for having the data center facility designed with eficiency and flexibility in mind," Kirby said. "We had taken a foundational design of the facility, and working with Joe Powell and Associates, redesigned our approach to power and cooling. We repositioned some of our IT equipment. We changed the overall cooling concept towards more eficient, close-coupled cooling, and we focused on the most reliable UPS product we could get. We also needed modern busway that was safe, easy to install, and simple to reconfigure.

"There's a reason we sell Vertiv products. It's because we believe in Vertiv products. In this case, because of the deep level of trust in the technology and the organization that backs it up, we're buying what we sell," he added.

Vertiv Solution

• Vertiv™ Liebert® MBX power distribution busway system
• Vertiv™ Liebert® EXM modular UPS units
• Vertiv™ Liebert® CRV in-row cooling units
• Vertiv™ VR racks

Results

• Design flexibility for a future-proof data center
• Space savings of 50% with a standardized look and feel
• Remote management capabilities
• Full lifecycle technical support

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